I consider myself extremely lucky to have gotten Larry Kavanagh to speak at Datamann’s seminar on Analytics for Marketers, which we are sponsoring for the VT/NH Marketing Group on Thursday February 20.
Larry is one of the nation’s leading experts in on-line marketing and ecommerce for mid-size companies. In his portion of the seminar, he’ll show you how improving your website’s conversion can be broken down into two distinct activities: cart adoption – adding an item to a cart; and cart completion – successfully checking out.
Larry does lots of testing for his clients, and lots of detailed analysis. He’s going to present the analytics behind some of that testing on shopping cart adoption, the online version of “square inch analysis”. He’s promised me that you’ll learn how to determine which products are worthy of more exposure on your site and which products are conversion death traps, and how to optimize all products to increase revenue and profits.
Moreover, he’s going to illustrate how to use metrics and analytics to uncover “holes” in your checkout process, as well as how to use A/B split tests to find the most effective “patches” for your “holes”, which can increase your company’s web sales by 3% to 10%.
Finally, I’m going to get him to answer my question on why ecommerce people always say “conversion” instead of “response”. What more could you want??
In case you have never heard Larry speak, be prepared for some awesome insight. From 1991 to 1999 Larry was the VP of Marketing and General Manager of Gardens Alive!, a large, multi-title catalog and ecommerce business. He founded D.M.insite in 2000, which at the time was one of the nation’s first ecommerce platforms for mid-market companies. D.M.insite made the INC 500 list in 2006. He merged D.M.insite with Moyo Group in 2011 to form Kalio. He left Kalio last year to start his own consulting practice, Kavanagh Commerce.
The Analytics for Marketers seminar, which Datamann is sponsoring for the VT/NH Marketing Group, is on Thursday February 20, 2014 from 9 AM to 4 PM at the Marriott Courtyard / Grappone Conference Center in Concord, NH.
To register for the seminar, contact the Vermont/ New Hampshire Marketing Group. Registration costs for this all day event are as follows:
- $90 for VT/NH MG members
- $125 for non-members
- $100 for NEMOA members
- Registrations are accepted until February 18, 2014
The fastest and easiest way to register: Go to the VT/NH MG website at www.vtnhmg.org
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by Bill LaPierre
VP – Business Intelligence and Analytics
Datamann – 800-451-4263 x235
blapierre@datamann.com